Pieces of interest…

The Business Case for Tablet Publishing

Check out Adobe's short video with compelling reasons to get your publications onto tablets everywhere. Like that idea? We can make it happen.

 
Top 10 Reasons to Have a Website

If your business doesn't have a website chances are you're missing out on valuable business and recognition. We have 10 of the best reasons to have a website or upgrade your existing site here.

 
I Love Typography!

A not-so-little treat for all of you who love type and those who want to learn to love it. ILT is all about raising awareness of the typography around us and inspiring new directions in design.

Top 10 Reasons to Have a Website

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1. A website represents your business 24/7/365

A website provides marketing and sales for you while you sleep, with no labour costs. Customers can find your business when it suits them. Leafing through the Yellow Pages has been replaced by internet searching through Google and other search engines. If your business isn’t online you’re missing out.

2. Your business is visible anywhere the internet reaches (and that’s everywhere)

Your customers are no longer limited to foot traffic and referrals.

3. Marketing your business online is extremely cost effective

Television and radio advertising, printing marketing brochures and flyers and placing ads in magazines and newspapers is exponentially more expensive than having an online presence. Marketing your business online is simple in execution and can be done on a much smaller budget.

4. Updating your marketing and company information is quick and easy

Unlike printed catalogues, flyers and business stationery, the information on your website can be updated immediately for a comparatively small cost. No more crying over outdated print material that’s going straight to the recycling depot.

5. Customer service is handled for you

Your website can answer the same questions for prospective customers again and again without getting fed up or distracted from important work. You can also include more detailed information than on your business card or flyers.

6. Sell your products and services around the clock, around the world, every day of the year

A well-constructed website will sell for you, automate the processes and minimise people-hours spent on the delivery of your products and services. If your business sells digital products such as software or information, they can be supplied through the website at zero material cost.

7. A good web address is easy to remember

If a customer knows the name of your business they probably know your web address. Remembering the physical location of your business or the phone number is not nearly as easy.

8. Be kind to the environment

By communicating and promoting your business through a website you’ll save at least a few wooden and maybe some plastic trees a year, maybe more. We love print at Mosaic but there’s a time and place for everything.

9. In today’s internet age a business with a website has more credibility

In the same way that a company without a phone number or a physical address can seem a little “fly-by-night”, not having a website or an email address can have the same negative effect on your customers’ confidence.

10. It takes time to create visibility for your website

It can take up to 2 months for search engines to register the important keywords for your business and put your website high in the search rankings for those words. So the sooner you start the sooner you will be receiving more hits and more customers.

To discuss your website needs please get in touch with us now.

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